Is the color palette you’ve chosen for your website getting the desired response?
Color is one of the most powerful tools in a website design. It can be used to attract attention, express meaning, create desire, drive conversions, and even earn a customer’s loyalty. Good color choices take careful planning and when done correctly can influence how a visitor interprets what they see as much as layout and copy writing. We have broken down some of the fundamental basics on color in website design to help you understand how you can use color wisely in your business to optimize results.
So why is color important in website design?
Choosing the right colors for your websites design is crucial for your online success. Colors can be your most powerful tool to gain a reaction from your targeted audience. You can use colors to stir your visitors emotions or respond to a call-to-action on your website. Color helps us to process and store images more efficiently than colorless (black and white) images, this can help increase brand recognition and help prompt visitors to your sight to take action. Judgement can be subconsciously based on color schemes so your palette must not contradict your brands philosophy.
